Trademark basics: What every small business should know now, not later

Join us for a discussion about what all entrepreneurs, small businesses, and start-ups should know about trademarks. We’ll discuss what trademarks are, the benefits of federal trademark registration, and the basics of the registration process. We’ll also talk about why it’s so important for any new business to select a trademark that is both federally registrable and legally protectable. We’ll close out the discussion with a question-and-answer session and direct you to free resources from the USPTO.

• Difference between TM, SM, and ®
• Importance of selecting a strong trademark
• Importance of conducting clearance searching before filing
• Fundamentals of the federal trademark application requirements
• How to find free and reduced-price legal services