Business Branding 101 - How To Create Your Brand Strategy

Are you struggling to effectively communicate your business's value to customers? Do you find it challenging to create compelling marketing messages that resonate with your target audience? 

In this DIY workshop, you'll learn how to build your brand from the ground up using our fill-in-the-blank workbook. We'll guide you step by step through the process of constructing the three brand essentials: your brand story, symbol, and strategy.

You'll learn how to:

Establish a "voice" for your brand
Develop your company name
Write a mission statement, positioning statement and value proposition
Create brand symbols like your logo, type font and color palette
Combine your brand story, symbols and strategy into a clear and consistent branding framework